haku: @indexterm Brands / yhteensä: 1643
viitteet: 524-533 / 1643
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
524.
Consumer evaluations of extensions and their affects on the core brand: key issues and research propositions
European Journal of Marketing
2002 : VOL. 36:11-12, p. 1415-1438
 2002 Grime, I.
Diamantopoulos, A.
Smith, G.
525.
Strategic reactions of national brand manufacturers towards private labels: an empirical study in the Netherlands
European Journal of Marketing
2002 : VOL. 36:11-12, p. 1309-1326
 2002 Verhoef, P.C.
Nijssen, E.J.
Sloot, L.M.
526.
How much does the market value an improvement in a product attribute?
Marketing Science
2002 : FALL, VOL. 21:4, p. 398-411
 2002 Ofek, E.
Srinivasan, V.
527.
Positioning of store brands
Marketing Science
2002 : FALL, VOL. 21:4, p. 378-397
 2002 Sayman, S.
Hoch, S.J.
Raju, J.S.
528.
Investigating the effects of store-brand introduction on retailer demand and pricing behavior
Management Science
2002 : OCT, VOL. 48:10, p. 1242-1267
 2002 Chintagunta, P.K.
Bonfer, A.
Song, I.
529.
Exploring the retail design management process within a UK food retailer
International Review of Retail, Distribution and Consumer Research
2002 : OCT, VOL. 12:4, p. 437-448
 2002 Vazques, D.
Bruce, M.
530.
Measuring image: shopping centre case studies
International Review of Retail, Distribution and Consumer Research
2002 : OCT, VOL. 12:4, p. 355-373
 2002 Dennis, C. et al
531.
The relationshp between early recruitment-related activities and the application decisions of new labor-market entrants: A brand equity approach to recruitment
Journal of Applied Psychology
2002 : DEC, VOL. 87:6, p. 1121-1133
 2002 Collins, C. J.
Stevens, C. K.
532.
Adoption of new brands from multi-branding firms by Chinese consumers
Journal of Euromarketing
2002 : VOL. 12:1, p. 63-77
 2002 Chen, J.
Paliwoda, S.
533.
HBR case study: License to overkill
Harvard Business Review
2002 : DEC, VOL. 80:12, p. 29-32, 34-37
 2002 Nunes, P.F.
« edellinen sivu | seuraava sivu »
SCIMA