haku: @indexterm Brands / yhteensä: 1643
viitteet: 527-536 / 1643
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 otsikkovuositekijä
527.
Positioning of store brands
Marketing Science
2002 : FALL, VOL. 21:4, p. 378-397
 2002 Sayman, S.
Hoch, S.J.
Raju, J.S.
528.
Investigating the effects of store-brand introduction on retailer demand and pricing behavior
Management Science
2002 : OCT, VOL. 48:10, p. 1242-1267
 2002 Chintagunta, P.K.
Bonfer, A.
Song, I.
529.
Exploring the retail design management process within a UK food retailer
International Review of Retail, Distribution and Consumer Research
2002 : OCT, VOL. 12:4, p. 437-448
 2002 Vazques, D.
Bruce, M.
530.
Measuring image: shopping centre case studies
International Review of Retail, Distribution and Consumer Research
2002 : OCT, VOL. 12:4, p. 355-373
 2002 Dennis, C. et al
531.
The relationshp between early recruitment-related activities and the application decisions of new labor-market entrants: A brand equity approach to recruitment
Journal of Applied Psychology
2002 : DEC, VOL. 87:6, p. 1121-1133
 2002 Collins, C. J.
Stevens, C. K.
532.
Adoption of new brands from multi-branding firms by Chinese consumers
Journal of Euromarketing
2002 : VOL. 12:1, p. 63-77
 2002 Chen, J.
Paliwoda, S.
533.
HBR case study: License to overkill
Harvard Business Review
2002 : DEC, VOL. 80:12, p. 29-32, 34-37
 2002 Nunes, P.F.
534.
Pharmaceuticals: the new brand arena
International Journal of Market Research
2002 : VOL. 44:4, p. 385-404
 2002 Chandler, J.
Owen, M.
535.
Consumer-based Brand Equity: Development and Validation of a Measurement Instrument
Journal of Marketing Management
2002 : FEB, VOL. 18:1-2, p. 27-48
 2002 Vazquez, R.
Rio, A. B. del
Iglesias, V.
536.
Brands across borders: determining factors in choosing franchising or management contracts for entering international markets
Cornell Hotel and Restaurant Administration Quarterly
2002 : DEC, VOL. 43:6, p. 91-104
 2002 Dev, C. S.
Erramilli, M. K.
Agarwal, S.
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