haku: @journal_id 58 / yhteensä: 815
viitteet: 53-62 / 815
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53.
Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 618-635
 2002 Meyvis, T.
Janiszewski, C.
54.
Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 603-617
 2002 Shapiro, S.
Spence, M. T.
55.
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 589-602
 2002 Mothersbaugh, D. L.
Huhmann, B. A.
Franke, G. R.
56.
Automatic Construction and Use of Contextual Information for Product and Price Evaluations
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 572-588
 2002 Adaval, R.
Monroe, K. B.
57.
Consumer Value Systems in the Age of Postmodern Fragmentation: The Case of the Natural Health Microculture
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 550-571
 2002 Thompson, C. J.
Troester, M.
58.
We're at as Much Risk as We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 533-549
 2002 Menon, G.
Block, L. G.
Ramanathan, S.
59.
Consumer health under the scope
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 152-158
 2002 Moorman, C.
60.
"Deep" and "surface" cues: brand extension evaluations by children and adults
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 129-141
 2002 Zhang, S.
Sood, S.
61.
Regret in repeat purchase versus switching decisions: the attenuating role of decision justifiability
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 116-128
 2002 Inman, I. J.
Zeelenberg, M.
62.
Anticipating discussion about a product: rehearsing what to say can affect your judgments
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 101-115
 2002 Schlosser, A. E.
Shavitt, S.
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