haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 530-539 / 556
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530.
In defense of setting budgets for advertising as a percent of sales.
Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 49-51
 1978 Tull, D. S.
Barnes, J. H.
Seymour, D. T.
531.
What Canadians disliked about TV commercials.
Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 37-44
 1978 Rich, T.
Owens, D.
Ellenbogen, I.
532.
Do incomplete comparisons mislead?
Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 21-27
 1978 Shimp, T. A.
533.
How consumer reports subscribers see advertising.
Journal of Advertising Research
1978 : DEC, VOL. 18:6, p. 29-34
 1978 Anderson, D. D.
Engledow, J. L.
Becker, H.
534.
Exposing organizational buyers to consumer magazine advertisements.
Industrial Marketing Management
1978 : DEC, VOL. 7:6, p. 379-386
 1978 Bearden, W. O.
535.
Observation of parent-child interaction in supermarket decision-making.
Journal of Marketing
1978 : 4 OCT VOL.42 p.41-45
 1978 Atkin, C. K.
536.
Black and white children: perceptions of TV commercials: to what extent do they differ in sensing the intent and values of adult and child oriented commercials?
Journal of Marketing
1978 : 4 OCT VOL.42 p.34-40
 1978 Donohue, T. R.
Meyer, T. P.
Henke, L. L.
537.
Estimating advantages to large-scale advertising.
Review of Economics and Statistics
1978 : 3 AUG VOL.60 p.428-437
 1978 Brown, R. S.
538.
Is all this advertising necessary.
Journal of Advertising Research
1978 : 5 OCT VOL.18 p.17-26
 1978 Bogart, L.
539.
Sales effects of promotion and advertising.
Journal of Advertising Research
1978 : 5 OCT VOL.18 p.37-40
 1978 Sunoo, D.
Lin, L. Y. S.
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