haku: @indexterm Brands / yhteensä: 1643
viitteet: 531-540 / 1643
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531.
The relationshp between early recruitment-related activities and the application decisions of new labor-market entrants: A brand equity approach to recruitment
Journal of Applied Psychology
2002 : DEC, VOL. 87:6, p. 1121-1133
 2002 Collins, C. J.
Stevens, C. K.
532.
Adoption of new brands from multi-branding firms by Chinese consumers
Journal of Euromarketing
2002 : VOL. 12:1, p. 63-77
 2002 Chen, J.
Paliwoda, S.
533.
HBR case study: License to overkill
Harvard Business Review
2002 : DEC, VOL. 80:12, p. 29-32, 34-37
 2002 Nunes, P.F.
534.
Pharmaceuticals: the new brand arena
International Journal of Market Research
2002 : VOL. 44:4, p. 385-404
 2002 Chandler, J.
Owen, M.
535.
Consumer-based Brand Equity: Development and Validation of a Measurement Instrument
Journal of Marketing Management
2002 : FEB, VOL. 18:1-2, p. 27-48
 2002 Vazquez, R.
Rio, A. B. del
Iglesias, V.
536.
Brands across borders: determining factors in choosing franchising or management contracts for entering international markets
Cornell Hotel and Restaurant Administration Quarterly
2002 : DEC, VOL. 43:6, p. 91-104
 2002 Dev, C. S.
Erramilli, M. K.
Agarwal, S.
537.
The Spanish market for skin care
Market Research Europe
2002 : DEC, VOL. 34, p. 71-96
 2002
538.
The German market for dietetic foods
Market Research Europe
2002 : DEC, VOL. 34, p. 37-70
 2002
539.
The Slovak market for hot drinks
Market Research Europe
2002 : DEC, VOL. 34, p. 19-36
 2002
540.
The Western European market for disposable paper products
Market Research Europe
2002 : DEC, VOL. 34, p. 1-17
 2002
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