haku: @indexterm Brands / yhteensä: 1643
viitteet: 535-544 / 1643
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 otsikkovuositekijä
535.
Consumer-based Brand Equity: Development and Validation of a Measurement Instrument
Journal of Marketing Management
2002 : FEB, VOL. 18:1-2, p. 27-48
 2002 Vazquez, R.
Rio, A. B. del
Iglesias, V.
536.
Brands across borders: determining factors in choosing franchising or management contracts for entering international markets
Cornell Hotel and Restaurant Administration Quarterly
2002 : DEC, VOL. 43:6, p. 91-104
 2002 Dev, C. S.
Erramilli, M. K.
Agarwal, S.
537.
The Spanish market for skin care
Market Research Europe
2002 : DEC, VOL. 34, p. 71-96
 2002
538.
The German market for dietetic foods
Market Research Europe
2002 : DEC, VOL. 34, p. 37-70
 2002
539.
The Slovak market for hot drinks
Market Research Europe
2002 : DEC, VOL. 34, p. 19-36
 2002
540.
The Western European market for disposable paper products
Market Research Europe
2002 : DEC, VOL. 34, p. 1-17
 2002
541.
The simple economics of brand stretching
Journal of Business
2002 : JUL, VOL. 75:3, p. 535-552
 2002 Pepall, L. M.
Richards, D. J.
542.
The competitive effects of a new product introduction: a case study
Journal of Industrial Economics
2002 : SEP, VOL. 50:3, p. 237-263
 2002 Hausman, J. A.
Leonard, G. K.
543.
Internet-Branding - Integration des Online-Marketing in den Kommunikationsmix von Unternehmen der "Old Economy"
Unternehmung
2002 : 5, p. 317-331
 2002 Fantapié Altobelli, C.
544.
Antecedents of private label attitude and national brand promotion attitude: similarities and differences
Journal of Retailing
2002 : SUMMER, VOL. 78:2, p. 91-99
 2002 Garretson, J. A.
Fisher, D.
Burton, S.
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