haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 535-544 / 556
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535.
Observation of parent-child interaction in supermarket decision-making.
Journal of Marketing
1978 : 4 OCT VOL.42 p.41-45
 1978 Atkin, C. K.
536.
Black and white children: perceptions of TV commercials: to what extent do they differ in sensing the intent and values of adult and child oriented commercials?
Journal of Marketing
1978 : 4 OCT VOL.42 p.34-40
 1978 Donohue, T. R.
Meyer, T. P.
Henke, L. L.
537.
Estimating advantages to large-scale advertising.
Review of Economics and Statistics
1978 : 3 AUG VOL.60 p.428-437
 1978 Brown, R. S.
538.
Is all this advertising necessary.
Journal of Advertising Research
1978 : 5 OCT VOL.18 p.17-26
 1978 Bogart, L.
539.
Sales effects of promotion and advertising.
Journal of Advertising Research
1978 : 5 OCT VOL.18 p.37-40
 1978 Sunoo, D.
Lin, L. Y. S.
540.
The impact of economic change on the evaluation of advertising campaigns.
Market Research Society Journal
1978 : 2 APR VOL.20 p.73-85
 1978 Bloom, D.
Twyman, T.
541.
Les limites de la publicite.
Direction: Revue Francaise de Gestion
1978 : 16 MAY-AUG p.20-27
 1978 Kapferer, J.-N.
542.
Optimum advertising and goodwill under uncertainty.
Operations Research
1978 : 3 MAY-JUN VOL.26 p.450-464
 1978 Tapiero, C. S.
543.
A longitudinal study of corrective advertising.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.39-48
 1978 Dyer, R. F.
Kuehl, P. G.
544.
Cognitive effects of deceptive advertising.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.29-38
 1978 Olson, J. C.
Dover, P. A.
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