haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 537-546 / 556
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537.
Estimating advantages to large-scale advertising.
Review of Economics and Statistics
1978 : 3 AUG VOL.60 p.428-437
 1978 Brown, R. S.
538.
Is all this advertising necessary.
Journal of Advertising Research
1978 : 5 OCT VOL.18 p.17-26
 1978 Bogart, L.
539.
Sales effects of promotion and advertising.
Journal of Advertising Research
1978 : 5 OCT VOL.18 p.37-40
 1978 Sunoo, D.
Lin, L. Y. S.
540.
The impact of economic change on the evaluation of advertising campaigns.
Market Research Society Journal
1978 : 2 APR VOL.20 p.73-85
 1978 Bloom, D.
Twyman, T.
541.
Les limites de la publicite.
Direction: Revue Francaise de Gestion
1978 : 16 MAY-AUG p.20-27
 1978 Kapferer, J.-N.
542.
Optimum advertising and goodwill under uncertainty.
Operations Research
1978 : 3 MAY-JUN VOL.26 p.450-464
 1978 Tapiero, C. S.
543.
A longitudinal study of corrective advertising.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.39-48
 1978 Dyer, R. F.
Kuehl, P. G.
544.
Cognitive effects of deceptive advertising.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.29-38
 1978 Olson, J. C.
Dover, P. A.
545.
Some unintended consequences of TV advertising to children.
Journal of Consumer Research
1978 : 1 JUN VOL.5 p.22-29
 1978 Goldberg, M. E.
Gorn, G. J.
546.
Optimal recruitment advertising.
Management Science
1978 : 9 MAY VOL.24 p.910-918
 1978 Chappell, D.
Peel, D. A.
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