haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 542-551 / 556
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542.
Optimum advertising and goodwill under uncertainty.
Operations Research
1978 : 3 MAY-JUN VOL.26 p.450-464
 1978 Tapiero, C. S.
543.
A longitudinal study of corrective advertising.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.39-48
 1978 Dyer, R. F.
Kuehl, P. G.
544.
Cognitive effects of deceptive advertising.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.29-38
 1978 Olson, J. C.
Dover, P. A.
545.
Some unintended consequences of TV advertising to children.
Journal of Consumer Research
1978 : 1 JUN VOL.5 p.22-29
 1978 Goldberg, M. E.
Gorn, G. J.
546.
Optimal recruitment advertising.
Management Science
1978 : 9 MAY VOL.24 p.910-918
 1978 Chappell, D.
Peel, D. A.
547.
Campaigns from multidimensional scaling.
Journal of Advertising Research
1978 : 3 JUN VOL.18 p.35-40
 1978 Lautman, M. R.
Percy, L. H.
Kordish, G. R.
548.
Why marketers should beware of imitation.
Marketing
1978 : JUL p.32-33,37
 1978 Mesdag, M. van
549.
Advertising and value maximization: an integrative approach.
Decision Sciences
1978 : 2 APR VOL.9 p.196-205
 1978 Yawitz, J. B.
Connelly, F. J.
Marshall, W. J.
550.
Academic research marketing managers can use.
Journal of Advertising Research
1978 : 2 APR VOL.18 p.9-14
 1978 Greyser, S. A.
551.
Lydia Pinkham revisited: a Box-Jenkins approach.
Journal of Advertising Research
1978 : 2 APR VOL.18 p.31-39
 1978 Kyle, P. W.
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