haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 545-554 / 556
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545.
Some unintended consequences of TV advertising to children.
Journal of Consumer Research
1978 : 1 JUN VOL.5 p.22-29
 1978 Goldberg, M. E.
Gorn, G. J.
546.
Optimal recruitment advertising.
Management Science
1978 : 9 MAY VOL.24 p.910-918
 1978 Chappell, D.
Peel, D. A.
547.
Campaigns from multidimensional scaling.
Journal of Advertising Research
1978 : 3 JUN VOL.18 p.35-40
 1978 Lautman, M. R.
Percy, L. H.
Kordish, G. R.
548.
Why marketers should beware of imitation.
Marketing
1978 : JUL p.32-33,37
 1978 Mesdag, M. van
549.
Advertising and value maximization: an integrative approach.
Decision Sciences
1978 : 2 APR VOL.9 p.196-205
 1978 Yawitz, J. B.
Connelly, F. J.
Marshall, W. J.
550.
Academic research marketing managers can use.
Journal of Advertising Research
1978 : 2 APR VOL.18 p.9-14
 1978 Greyser, S. A.
551.
Lydia Pinkham revisited: a Box-Jenkins approach.
Journal of Advertising Research
1978 : 2 APR VOL.18 p.31-39
 1978 Kyle, P. W.
552.
Target groups and advertising messages.
Journal of Advertising Research
1978 : 2 APR VOL.18 p.23-28
 1978 Groenhaug, K.
Roestvig, L.
553.
The periodic pain of Lydia E. Pinkham.
Journal of Business
1978 : 1 JAN VOL.51 p.91-101
 1978 Weiss, D. L.
Houston, F. S.
Windal, P.
554.
Do nudes in ads enhance brand recall?
Journal of Advertising Research
1978 : 1 FEB VOL.18 p.47-50
 1978 Alexander, M. W.
Judd, B. jr.
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