haku: @indexterm advertising expenditure / yhteensä: 112
viitteet: 55-64 / 112
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55.
The marketing budgeting process : marketing management implications.
Journal of Marketing
1987 : OCT, VOL. 51:4, p. 45-59
 1987 Piercy, N. F.
56.
The optimization of advertising budgets in the context of competitors' campaigns.
European Research
1987 : NOV, VOL. 15:4, p. 232-241
 1987 Weihs, E.
57.
A decision support system for optimizing advertising policy of a national tourist office. Model outline and case study.
International Journal of Research in Marketing
1986 : VOL. 3:2, p. 63-77
 1986 Mazanec, J. A.
58.
La determination du budget de publicite dans l'entreprise.
Revue Francaise du Marketing
1986 : NOV-DEC, 110, p. 55-66
 1986 Joannis, H.
59.
"Leveraged" decision making in advertising : the flat maximum principle and its implications.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 25-32
 1986 Tull, D. S.
Wood, V. R.
Duhan, D.
60.
The intertemporal stability of the concentration-margins relationship.
Journal of Industrial Economics
1986 : SEP, VOL. 35:1, p. 13-34
 1986 Domowitz, I.
Hubbard, R. G.
Petersen, B. C.
61.
Cross-national analysis of advertising expenditures : 1968-1979.
Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. 11-24
 1986 Banks, S.
62.
When does structure really matter in optimizing advertising expenditures?
Management Science
1986 : FEB, VOL. 32:2, p. 182-193
 1986 Magat, W. A.
McCann, J. M.
Morey, R. C.
63.
Amorization policy for advertising and research and development expenditures.
Journal of Accounting Research
1985 : SPRING, VOL. 23:1, p. 326-335
 1985 Hirschey, M.
Weygandt, J. J.
64.
Immobility, rationing and price competition.
Review of Economic Studies
1985 : OCT, VOL. 52:171, p. 593-604
 1985 Peters, M.
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