haku: @journal_id 1100 / yhteensä: 83
viitteet: 55-64 / 83
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 otsikkovuositekijä
55.
Inquiry management: contact decision rules
Journal of Direct Marketing
1995 : WINTER, VOL. 9:1, p. 17-28
 1995 Hansotia, B.
56.
Decision frames and direct marketing offers: a field study in a fundraising context
Journal of Direct Marketing
1995 : WINTER, VOL. 9:1, p. 8-16
 1995 Schibrowsky, J.
Peltier, J.
57.
Strategies for a European catalog
Journal of Direct Marketing
1994 : SUMMER, VOL. 8:3, p. 62-73
 1994 Desmet, P.
Xardel, D.
58.
The new direct marketing channel: a baseline descriptive study of 1-900 telephone users
Journal of Direct Marketing
1994 : SUMMER, VOL. 8:3, p. 57-61
 1994 Stark, J.
59.
Direct marketing: passages, definitions, and deja vu
Journal of Direct Marketing
1994 : SUMMER, VOL. 8:3, p. 46-56
 1994 Murrow, J.
Hyman, M.
60.
Consumer perceptions of mail/phone order shopping media
Journal of Direct Marketing
1994 : SUMMER, VOL. 8:3, p. 30-45
 1994 Settle, R.
Alreck, P.
McCorkle, D.
61.
Sales tax effects on mail order customer purchasing decisions
Journal of Direct Marketing
1994 : SUMMER, VOL. 8:3, p. 21-29
 1994 Klassen, M.
Glynn, K.
Kathleen, P.
62.
CRISP: Customer response based iterative segmentation procedures for response modeling in direct marketing
Journal of Direct Marketing
1994 : SUMMER, VOL. 8:3, p. 7-20
 1994 DeSarbo, W.
Ramaswamy, V.
63.
International direct marketing strategy
Journal of Direct Marketing
1994 : WINTER, VOL. 8:1, p. 71-78
 1994 Light, C.
Somasundaram, T.
64.
International market entry strategies and performance of United States catalog firms
Journal of Direct Marketing
1994 : WINTER, VOL. 8:1, P. 59-70
 1994 Robles, F.
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