haku: @indexterm Brands / yhteensä: 1643
viitteet: 553-562 / 1643
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 otsikkovuositekijä
553.
Brand familiarity and invoice price effects on consumer evaluations: The moderating role of skepticism toward advertising
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 1-15
 2002 Hardesty, D.M.
Carlson, J.P.
Bearden, W.O.
554.
Three questions you need to ask about your brand
Harvard Business Review
2002 : SEP, VOL. 80:9, p. 80-86
 2002 Lane Keller, K.
Sternthal, B.
Tybout, A.
555.
Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods
Journal of International Business Studies
2002 : VOL. 33:2, p. 345-364
 2002 Klein, J. G.
556.
"Deep" and "Surface" Cues: Brand Extension Evaluations by Children and Adults
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 129-141
 2002 Zhang, S.
Sood, S.
557.
Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 70-90
 2002 Holt, D. B.
558.
Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 603-617
 2002 Shapiro, S.
Spence, M. T.
559.
The Spanish market for savoury snacks
Market Research Europe
2002 : OCT, VOL.34, p. 59-77
 2002
560.
The Irish market for disposable paper products
Market Research Europe
2002 : OCT, VOL.34, p. 13-58
 2002
561.
Nonconformity advertising to teens
Journal of Advertising Research
2002 : MAY/JUN, VOL. 42:3, p. 56-65
 2002 Bao, Y.
Shao, A.T.
562.
The influence of network branding on audience affinity for network television
Journal of Advertising Research
2002 : MAY/JUN, VOL. 42:3, p. 19-32
 2002 Lin, C.A.
Atkin, D.J.
Abelman, R.
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