haku: @indexterm corporate image / yhteensä: 407
viitteet: 56-65 / 407
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56.
The impact of corporate reputation on performance: Some Danish evidence
European Management Journal
2004 : APR, VOL. 22:2. p. 201-210
 2004 Rose, C.
Thomsen, S.
57.
The effect of provocation in the form of mild erotica on attitude to the ad and corporate image - differences between cause-related and product-based advertising
Journal of Advertising
2004 : VOL 33:1, p. 69-82
 2004 Pope, N. K.
Voges, K. E.
Brown, M. R.
58.
Components and parameters of corporate reputation - an empirical study
Schmalenbach Business Review
2004 : JAN, VOL. 56:1, p. 46-71
 2004 Schwaiger, M.
59.
From swoosh to swoon : linguistic analysis of Nike's changing image
Business communication quarterly
2003 : VOL 66:3, p. 52-65
 2003 Levin, L. A.
Behrens, S. J.
60.
The reputation index: measuring and managing corporate reputation
European Management Journal
2003 : APR, VOL. 21:2, p. 201-212
 2003 Cravens, K.
Goad Oliver, E.
Ramamoorti, S.
61.
Executive perspective - 2: Corporate branding - back to basics
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1133-1141
 2003 Bernstein, D.
62.
Executive perspective - 1: Experienced reality: the development of corporate identity in the digital era
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1119-1132
 2003 Topalian, A.
63.
Corporate branding in the new economy
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1065-1079
 2003 Leitch, S.
Richardson, N.
64.
Bringing the corporation into corporate branding
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1041-1064
 2003 Hatch, M. J.
Schultz, M.
65.
Core value-based corporate brand building
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1017-1040
 2003 Urde, M.
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