haku: @indexterm marketing / yhteensä: 4535
viitteet: 56-65 / 4535
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56.
The influence of gender, social cause, charitable support, and message appeal on Gen Y's responses to cause-related marketing
Journal of Marketing Management
2011 : FEB, VOL. 27:1-2, p.100-123
 2011 Hyllegard, K.H. (et al.)
57.
Advertising for attention in a consumer search model
Economic Journal
2011 : MAY, VOL 121:552 p. 552-579
 2011 Haan, M.A.
Moraga-González, J.L.
58.
The changing of the golden guard
Business Strategy Review
2011 : SPRING, VOL. 22:1, p. 50-51
 2011 Auguste, G.
Gutsatz, M.
59.
Exploration and exploitation across three resource classes
European Journal of Marketing
2011 : VOL 45:4 p. 596-630
 2011 Aspara, J. (et al.)
60.
Marketing strategy and customer involvement in product development
European Journal of Marketing
2011 : VOL 45:4 p. 513-530
 2011 Svendsen, M.F. (et al.)
61.
Manoeuvring towards research decline; the RAE and the decline of Britain's international research standing
European Journal of Marketing
2011 : VOL 45:4 p. 484-512
 2011 Saunders, J.
Wong, V.
62.
The influence of a film on destination image and the desire to travel: A cross-cultural comparison
International Journal of Tourism Research
2011 : MAR/APR, VOL. 13:2, p. 177-190
 2011 Hudson, S.
Wang, Y.
Gil, S.M.
63.
The effect of Internet marketing strategies to improve key success factors to success tourism industry to attract foreign tourists
Journal of international marketing and marketing research
2011 : JAN, VOL. 36:1, p. 24-44
 2011 Sanayei, A.
Shaemi, A.
Kazemi, A.
64.
Involvement theory in constructing bloggers' intention to purchase travel products
Tourism Management
2010 : AUG, VOL. 31:4, p. 513-526
 2010 Huang, C-Y.
Chou, C-J.
Lin, P-C.
65.
Listening solutions
Journal of Advertising Research
2010 : JUN, VOL. 50:2, p. 197-213
 2010 Rappaport, S.D.
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