haku: @journal_id 794 / yhteensä: 218
viitteet: 56-65 / 218
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 otsikkovuositekijä
56.
Survey accuracy as a function of usage rate
Marketing Letters
2000 : NOV, VOL. 11:4, p. 335-348
 2000 Hu, M.
Toh, R.
Lee, E.
57.
Exploratory analysis using parallel coordinate systems: data visualization in N-dimensions
Marketing Letters
2000 : NOV, VOL. 11:4, p. 323-334
 2000 Klemz, B.
Dunne, P.
58.
On the origin and distinctness of skepticism toward advertising
Marketing Letters
2000 : NOV, VOL. 11:4, p. 311-322
 2000 Obermiller, C.
Spangenberg, E.
59.
Reference points used in quality and value judgments
Marketing Letters
2000 : NOV, VOL. 11:4, p. 299-310
 2000 Kirmani, A.
Baumgartner, H.
60.
Recurrent marketing decisions: decision complexity, decision focus, and firm performance
Marketing Letters
2000 : NOV, VOL. 11:4, p. 283-298
 2000 Ross, W.
Moore, M.
Staelin, R.
61.
Nutrition ad claims and disclosures: Interaction and mediation effects for consumer evaluations of the brand and the ad
Marketing Letters
2000 : AUG, VOL. 11:3, p.235-247
 2000 Burton, S.
Andrews, J. C.
Netemeyer, R. G.
62.
Advertising spending and perceived quality
Marketing Letters
2000 : AUG, VOL. 11:3, p. 221-233
 2000 Moorthy, S.
Zhao, H.
63.
Leveraging equity across the brand portfolio
Marketing letters
2000 : AUG, VOL. 11:3, p. 210-220
 2000 Simmons, C. J.
Bickart, B. A.
Buchanan, L.
64.
A comparison of full profile and hierarchical information integration conjoint methods to modeling group preferences
Marketing Letters
2000 : MAY, VOL. 11:2, p. 165-175
 2000 Molin, E.J.E.
Oppewal, H.
Timmermans, H.J.P.
65.
The impact of innovativeness and development time on new product performance for small firms
Marketing Letters
2000 : MAY, VOL. 11:2, p. 151-163
 2000 Ali, A.
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