haku: @indexterm Brands / yhteensä: 1643
viitteet: 562-571 / 1643
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562.
The influence of network branding on audience affinity for network television
Journal of Advertising Research
2002 : MAY/JUN, VOL. 42:3, p. 19-32
 2002 Lin, C.A.
Atkin, D.J.
Abelman, R.
563.
Toward understanding the young consumer's brand associations and ethnocentrism in the lion's port
Psychology & Marketing
2002 : SEP, VOL: 19:9, p. 759-775
 2002 O'Cass, A.
Lim, K.
564.
"Deep" and "surface" cues: brand extension evaluations by children and adults
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 129-141
 2002 Zhang, S.
Sood, S.
565.
Anticipating discussion about a product: rehearsing what to say can affect your judgments
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 101-115
 2002 Schlosser, A. E.
Shavitt, S.
566.
A gravity-based multidimensional scaling model for deriving spatial structures underlying consumer preference/choice judgments
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 91-100
 2002 Desarbo, W. S.
Kim, J.
Choi, S. C.
Spaulding, M.
567.
Why do brands cause trouble? A dialectical theory of consumer culture and branding
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 70-90
 2002 Holt, D. B.
568.
Legal Strategies for Protecting Brands from Genericide: Recent Trends in Evidence Weighted in Court Cases
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 160-167
 2002 Taylor, C. R.
Walsh, M. G.
569.
Building Brand Equity Through Corporate Societal Marketing
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 78-89
 2002 Hoeffler, S.
Keller, K. L.
570.
Two Ways of Learning Brand Associations
Journal of Consumer Research
2002 : SEP, VOL. 28:2, p. 202-223
 2002 Osselaer, S. M. J. Van
Janiszewski, C.
571.
Towards a theory of marketplace equity: integrating branding and relationship thinking with financial thinking
Marketing theory
2002 : VOL. 2:1, p. 5-28
 2002 Brodie, R, J.
Glynn, M. S.
Durme, J. Van
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