haku: @indexterm Brands / yhteensä: 1643
viitteet: 566-575 / 1643
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 otsikkovuositekijä
566.
A gravity-based multidimensional scaling model for deriving spatial structures underlying consumer preference/choice judgments
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 91-100
 2002 Desarbo, W. S.
Kim, J.
Choi, S. C.
Spaulding, M.
567.
Why do brands cause trouble? A dialectical theory of consumer culture and branding
Journal of Consumer Research
2002 : JUN, VOL. 29:1, p. 70-90
 2002 Holt, D. B.
568.
Legal Strategies for Protecting Brands from Genericide: Recent Trends in Evidence Weighted in Court Cases
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 160-167
 2002 Taylor, C. R.
Walsh, M. G.
569.
Building Brand Equity Through Corporate Societal Marketing
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 78-89
 2002 Hoeffler, S.
Keller, K. L.
570.
Two Ways of Learning Brand Associations
Journal of Consumer Research
2002 : SEP, VOL. 28:2, p. 202-223
 2002 Osselaer, S. M. J. Van
Janiszewski, C.
571.
Towards a theory of marketplace equity: integrating branding and relationship thinking with financial thinking
Marketing theory
2002 : VOL. 2:1, p. 5-28
 2002 Brodie, R, J.
Glynn, M. S.
Durme, J. Van
572.
The French market for baby care
Market Research Europe
2002 : SEP, VOL. 34, p. 51-66
 2002
573.
The Italian market for chilled food
Market Research Europe
2002 : SEP, VOL. 34, p. 29-50
 2002
574.
The Dutch market for cigarettes
Market Research Europe
2002 : SEP, VOL. 34, p. 15-28
 2002
575.
Vitamins & dietary supplements in Belgium
Market Research Europe
2002 : SEP, VOL. 34, p. 1-14
 2002
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