haku: @journal_id 1742 / yhteensä: 80
viitteet: 57-66 / 80
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 otsikkovuositekijä
57.
Implications of using male and female voices in commercials: An exploratory study
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 79-91
 2002 Whipple, T.W.
McManamon, M.K.
58.
Oracles on "advertising": Searching for a definition
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 63-77
 2002 Richards, J.I.
Curran, C.M.
59.
Media context and advertising effectiveness: The role of context appreciation and context/ad similarity
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 49-61
 2002 Pelsmacker, P. de
Geuens, M.
Anckaert, P.
60.
Measuring the intrusiveness of advertisements: Scale development and validation
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 37-47
 2002 Li, H.
Edwards, S.M.
Lee, J-H.
61.
A contingency approach: The effects of spokesperson type and service type on service advertising perceptions
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 17-34
 2002 Royne Stafford, M.
Stafford, T.F.
Day, E.
62.
Brand familiarity and invoice price effects on consumer evaluations: The moderating role of skepticism toward advertising
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 1-15
 2002 Hardesty, D.M.
Carlson, J.P.
Bearden, W.O.
63.
Advertising agency philosophies and employee risk taking
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 77-91
 2001 West, D.
Ford, J.
64.
Time pressure and information in sales promotion strategy: conceptual framework and content analysis
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 67-76
 2001 Spears, N.
65.
Consumer responses to tropes in print advertising
Journal of Advertising
2001 : SPRING, VOL. 30:1, p.55-65
 2001 Toncar, M.
Munch, J.
66.
Effective consumer protection or benign neglect? A model of television infomercial clearance
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 41-54
 2001 LeBlanc Wicks, J.
Abernethy, A.M.
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