haku: @indexterm advertising expenditure / yhteensä: 112
viitteet: 59-68 / 112
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59.
"Leveraged" decision making in advertising : the flat maximum principle and its implications.
Journal of Marketing Research
1986 : FEB, VOL. 23:1, p. 25-32
 1986 Tull, D. S.
Wood, V. R.
Duhan, D.
60.
The intertemporal stability of the concentration-margins relationship.
Journal of Industrial Economics
1986 : SEP, VOL. 35:1, p. 13-34
 1986 Domowitz, I.
Hubbard, R. G.
Petersen, B. C.
61.
Cross-national analysis of advertising expenditures : 1968-1979.
Journal of Advertising Research
1986 : APR-MAY, VOL. 26:2, p. 11-24
 1986 Banks, S.
62.
When does structure really matter in optimizing advertising expenditures?
Management Science
1986 : FEB, VOL. 32:2, p. 182-193
 1986 Magat, W. A.
McCann, J. M.
Morey, R. C.
63.
Amorization policy for advertising and research and development expenditures.
Journal of Accounting Research
1985 : SPRING, VOL. 23:1, p. 326-335
 1985 Hirschey, M.
Weygandt, J. J.
64.
Immobility, rationing and price competition.
Review of Economic Studies
1985 : OCT, VOL. 52:171, p. 593-604
 1985 Peters, M.
65.
Heavy hints for heavy ups.
Journal of Advertising Research
1985 : AUG-SEP, VOL. 25:4 SUPPL. , p. 3-6
 1985 Crimmins, J.
66.
Computer advertising, 1985 : The $2.1 billion prize : Computer advertising is on the upswing, reflecting some fundamental trends in the industry.
Datamation
1985 : JUL 1, VOL. 31:13, p. 147-148, 150, 152
 1985 Sigel, E.
67.
The fat-cat effect, the puppy-dog ploy, and the lean and hungry look.
American Economic Review
1984 : MAY, VOL. 74:2, p. 361-366
 1984 Fudenberg, D.
Tirole, J.
68.
Media and advertising.
Market Research Europe
1984 : SEP, VOL. 16:5, p. 19-35
 1984
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