haku: @indexterm corporate image / yhteensä: 407
viitteet: 59-68 / 407
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
59.
From swoosh to swoon : linguistic analysis of Nike's changing image
Business communication quarterly
2003 : VOL 66:3, p. 52-65
 2003 Levin, L. A.
Behrens, S. J.
60.
The reputation index: measuring and managing corporate reputation
European Management Journal
2003 : APR, VOL. 21:2, p. 201-212
 2003 Cravens, K.
Goad Oliver, E.
Ramamoorti, S.
61.
Executive perspective - 2: Corporate branding - back to basics
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1133-1141
 2003 Bernstein, D.
62.
Executive perspective - 1: Experienced reality: the development of corporate identity in the digital era
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1119-1132
 2003 Topalian, A.
63.
Corporate branding in the new economy
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1065-1079
 2003 Leitch, S.
Richardson, N.
64.
Bringing the corporation into corporate branding
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1041-1064
 2003 Hatch, M. J.
Schultz, M.
65.
Core value-based corporate brand building
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1017-1040
 2003 Urde, M.
66.
The six conventions of corporate branding
European Journal of Marketing
2003 : VOL. 37:7-8, p. 998-1016
 2003 Knox, S.
Bickerton, D.
67.
Commentary: corporate brands: What are they? What of them?
European Journal of Marketing
2003 : VOL. 37:7-8, p. 972-997
 2003 Balmer, J. M. T.
Gray, E. R.
68.
Development and validation of a brand trust scale
International Journal of Market Research
2003 : VOL. 45:1, p. 35-53
 2003 Delgado-Ballester, E.
Munuera-Aleman, J. L.
Yagüe-Guillen, M. J.
« edellinen sivu | seuraava sivu »
SCIMA