haku: @author Atuahene-Gima, K. / yhteensä: 15
viitteet: 6-15 / 15
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6.
Marketing´s influence and new product performance in Chinese firms
Journal of international marketing
1999 : VOL. 7:1, p. 34-56
 1999 Li, H.
Atuahene-Gima, K.
7.
A contingency analysis of the impact of salesperson's effort on satisfaction and performance in selling new products
European Journal of Marketing
1998 : VOL. 32: 9-10, p. 904-921
 1998 Atuahene-Gima, K.
Micheal, K.
8.
Adoption of new products by the sales force: The constructs, research propositions, and managerial implications
Journal of Product Innovation Management
1997 : NOV, VOL. 14:6, p. 498-514
 1997 Atuahene-Gima, K.
9.
Market orientation and innovation
Journal of Business Research
1996 : FEB, VOL. 35:2, p. 93-104
 1996 Atuahene-Gima, K.
10.
Involving organizational buyers in new product development (neue Produkte, Produktentwicklung)
Industrial Marketing Management
1995 : JUN, VOL. 24:3, p. 215-226
 1995 Atuahene-Gima, K.
11.
An exploratory analysis of the impact of market orientation on new product performance: a contingency approach
Journal of Product Innovation Management
1995 : SEP, VOL. 12:4, p. 275-293
 1995 Atuahene-Gima, K.
12.
Buying technology for product development in smaller firms. (Neue Produkte, Lizenzfertigung, Lizenzrecht, Kosten/Nutzen Analyse)
Industrial Marketing Management
1993 : VOL. 22:3, p. 223-232
 1993 Atuahene-Gima, K.
13.
Managerial perceptions of technology licensing as an alternative to internal R&D in new product development: an empirical investigation
R. and D. Management
1993 : OCT, VOL. 23:4, p. 327-336
 1993 Atuahene-Gima, K.
Patterson, P.
14.
Relative importance of firm and managerial influences on international technology licensing behaviour.
International Marketing Review
1993 : VOL. 10:2, p. 4-21
 1993 Atuahene-Gima, K.
15.
The impact of managerial attitudes on technology licensing performance.
European Journal of Marketing
1992 : VOL. 26:3, p. 52-63
 1992 Atuahene-Gima, K.
Patterson, P. G.
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