haku: @author Chernatony, L. de / yhteensä: 22
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6.
Internationalisation of services brands: The role of leadership during the internal brand building process
Journal of Marketing Management
2005 : FEB, VOL 21:1-2, p. 181-203
 2005 Vallaster, C.
Chernatony, L. de
7.
Factors influencing successful brand extensions
Journal of Marketing Management
2003 : VOL 19:7-8, p. 781-806
 2003 Hem, L. E.
Chernatony, L. de
Iversen, N. M.
8.
The criteria for successful services brands
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1095-1118
 2003 Chernatony, L. de
Segal-Horn, S.
9.
Task and institutional influences on managers' mental models of competition
Organization Studies
2002 : VOL. 23:1, p. 31-62
 2002 Daniels, K.
Johnson, G.
Chernatony, L. de
10.
Building on Services' Characteristics to Develop Successful Services Brands
Journal of Marketing Management
2001 : SEP, VOL. 17:7-8, p. 645-669
 2001 Chernatony, L. de
Segal-Horn, S.
11.
Experts' views about defining services brands and the principles of services branding
Journal of Business Research
1999 : OCT, VOL. 46:2, p. 181-192
 1999 Chernatony, L. de
Riley, F. D.
12.
Modelling the components of the brand
European Journal of Marketing
1998 : VOL. 32:11-12, p. 1074-1090
 1998 Chernatony, L. de
Dall'Olmo Riley, F.
13.
Defining a "brand": beyond the literature with experts' interpretations
Journal of Marketing Management
1998 : JUN, VOL. 14:5, p. 417-443
 1998 Chernatony, L. de
Dall'Olmo Riley, F.
14.
Brand consultants' perspectives on the concept of 'the brand'
Marketing and Research Today
1997 : FEB, VOL. 25:1, p. 45-52
 1997 Chernatony, L. de
Dall'Olmo Riley, F.
15.
2001, the brand management odyssey (Markenmanagement)
Journal of General Management
1996 : SUMMER, VOL. 21:4, p. 15-30
 1996 Chernatony, L. de
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