haku: @author Hauser, J. R. / yhteensä: 22
viitteet: 6-15 / 22
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6.
Prelaunch forecasting of new automobiles.
Management Science
1990 : APR, VOL. 36:4, p. 401-421
 1990 Urban, G. L.
Hauser, J. R.
Robert, J. H.
7.
An evaluation cost model of consideration sets.
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 393-408
 1990 Hauser, J. R.
Wernerfelt, B.
8.
The competitive implications of relevant-set/response analysis.
Journal of Marketing Research
1989 : NOV, VOL. 54:4, p. 391-405
 1989 Hauser, J. R.
Wernerfelt, B.
9.
Otra novedad japonesa: la casa de la calidad.
Harvard-Deusto Business Review
1989 : JAN-MAR, 37, p. 31-43
 1989 Hauser, J. R.
Clausing, D.
10.
La maison de la qualite.
Harvard-L'Expansion
1988 : -89 WINTER, 51, p. 6-17
 1988 Hauser, J. R.
Clausing, D.
11.
The house of quality : design is a team effort, but how do marketing and engineering talk to each other?
Harvard Business Review
1988 : MAY-JUN, VOL. 66:3, p. 63-73
 1988 Hauser, J. R.
Clausing, D.
12.
Agendas and consumer choice.
Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 199-212
 1986 Hauser, J. R.
13.
The value priority hypotheses for consumer budget plans.
Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 446-462
 1986 Hauser, J. R.
Urban, G. L.
14.
A measurement error approach for modeling consumer risk preference.
Management Science
1985 : JAN, VOL. 31:1, p. 1-25
 1985 Eliashberg, J.
Hauser, J. R.
15.
Dynamic analysis of consumer response to marketing strategies.
Management Science
1982 : MAY, VOL. 28:5, p. 455-486
 1982 Hauser, J. R.
Wisniewski, K. J.
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