haku: @author Hooley, G. / yhteensä: 13
viitteet: 6-13 / 13
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6.
Management process in marketing planning
European Journal of Marketing
2004 : VOL. 38:8, p. 933-955
 2004 Greenley, G.
Hooley, G.
Saunders, J.
7.
Sustainable competitive advantage in electronic business: towards a contingency perspective on the resource-based view
Journal of Strategic Marketing
2002 : DEC, VOL. 10:4, p. 241-253
 2002 Fahy, J.
Hooley, G.
8.
Market orientation in the transition economies of central Europe: tests of the Narver and Slater market orientation scales
Journal of Business Research
2000 : DEC, VOL. 50:3, p. 273-286
 2000 Hooley, G.
9.
The development and impact of marketing capabilities in Central Europe
Journal of International Business Studies
2000 : FIRST QUARTER, VOL. 31:1, p. 63-81
 2000 Fahy, J.
Hooley, G.
Cox, T.
Beracs, J.
Fonfara, K.
10.
Marketing planning in Central and Eastern Europe
Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 69-82
 1996 Hooley, G.
11.
The marketing implications of foreign direct investment in private Hungarian firms
International Marketing Review
1995 : VOL. 12:5, p. 7-17
 1995 Hooley, G.
12.
Increasing Sophistication in Advertising Budget Setting
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.67-75
 1990 Lynch, J.
Hooley, G.
13.
Marketing in a hostile environment: the British textile industry.
Industrial Marketing Management
1985 : FEB, VOL. 14:1, p. 35-41
 1985 Jobber, D.
Hooley, G.
Sanderson, S.
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