haku: @author Moorman, C. / yhteensä: 14
viitteet: 6-14 / 14
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6.
A quasi experiment to assess the consumer and informational determinants of nutrition information processing activities: the case of the nutrition labeling and education act
Journal of Public Policy and Marketing
1996 : SPRING, VOL. 15:1, p. 28-44
 1996 Moorman, C.
7.
Factors affecting trust in market research relationship
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 81-101
 1993 Moorman, C.
Deshpand`, R.
Zaltman, G.
8.
Factors affecting trust in market research relationships.
Journal of Marketing
1993 : JAN, vol.57:1, p.81-101
 1993 Moorman, C.
Deshpande, R.
Zaltman, G.
9.
Relationships between providers and users of market research: the dynamics of trust within and between organizations
Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 314-328
 1992 Moorman, C.
Zaltman, G.
Deshpande, R.
10.
Enhancing and measuring consumers' motivation, opportunity and ability to process brand information from ads.
Journal of Marketing
1991 : OCT, VOL. 55:4, p. 32-53
 1991 MacInnis, D.J.
Moorman, C.
Jaworski, B.J.
11.
The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information
Journal of Consumer Research
1990 : DEC, VOL. 17:3, p. 362-374
 1990 Moorman, C.
12.
The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information
Journal of Consumer Research
1990 : DEC, VOL.17, p.362-374
 1990 Moorman, C.
13.
The management and use of advertising research.
Journal of Advertising Research
1988 : DEC-1989 JAN, VOL. 28:6, p. 11-18
 1988 Zaltman, G.
Moorman, C.
14.
The importance of personal trust in the use of research.
Journal of Advertising Research
1988 : OCT-NOV, VOL. 28:5, p. 16-24
 1988 Zaltman, G.
Moorman, C.
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