haku: @author Reibstein, D. J. / yhteensä: 11
viitteet: 6-11 / 11
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6.
Overcontrol in advertising experiments.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 37-42
 1984 Farris, P. W.
Reibstein, D. J.
7.
Factors affecting coupon redemption rates.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 102-113
 1982 Reibstein, D. J.
Traver, P. A.
8.
The direction of causality between perceptions, affect and behavior: an application to travel behavior.
Journal of Consumer Research
1980 : MAR, VOL. 6:4, p. 370-376
 1980 Reibstein, D. J.
Lovelock, C. H.
Dobson, R.
9.
How prices, and expenditures, and profits are linked.
Harvard Business Review
1979 : NOV-DEC, VOL 57:6, p. 173-184
 1979 Farris, P. W.
Reibstein, D. J.
10.
The prediction of individual probabilities of brand choice.
Journal of Consumer Research
1978 : DEC, VOL. 5:3, p. 163-168
 1978 Reibstein, D. J.
11.
The prediction of individual probabilities of brand choice.
Journal of Consumer Research
1978 : DEC, VOL. 5:3, p. 159-162
 1978 Reibstein, D. J.
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