haku: @author Robertson, T. S. / yhteensä: 14
viitteet: 6-14 / 14
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6.
New product preannouncing behavior : a market signaling study.
Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 282-292
 1988 Eliashberg, J.
Robertson, T. S.
7.
Competitive effects on technology diffusion.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 1-12
 1986 Robertson, T. S.
Gatignon, H.
8.
A propositional Inventory for New Diffusion Research.
Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 849-867
 1985 Gatignon, H.
Robertson, T. S.
9.
Marketing strategy : new directions for theory and research.
Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 12-25
 1983 Wind, Y.
Robertson, T. S.
10.
Organizational cosmopolitanism and innovativeness.
Academy of Management Journal
1983 : JUN, VOL. 26:2, p. 332-338
 1983 Robertson, T. S.
Wind, Y.
11.
Management lessons from airline deregulation.
Harvard Business Review
1983 : JAN/FEB, VOL. 61:1, p. 40, 42, 44
 1983 Robertson, T. S.
Ward, S.
12.
Deregulation: surviving the transition.
Harvard Business Review
1982 : JUL-AUG, VOL. 60:4, p. 20, 22, 24
 1982 Robertson, T. S.
Ward, S.
Caldwell, W. M.
13.
Organizational psychographics and innovativeness.
Journal of Consumer Research
1980 : JUN, VOL. 7:1, p. 24-31
 1980 Robertson, T. S.
Wind, Y.
14.
Childrens' receptivity to proprietary medicine advertising.
Journal of Consumer Research
1979 : DEC, VOL. 6:3, p. 247-255
 1979 Robertson, T. S.
Rossitier, J. R.
Gleason, T. C.
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