haku: @author Rogers, M. / yhteensä: 16
viitteet: 6-15 / 16
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6.
The precautionary principle for environmental management: a defensive-expenditure application (ev970154)
Journal of Environmental Management
1997 : DEC, VOL. 51:4, p. 343-360
 1997 Rogers, M.
Sinden, J.
Lacy, T. de
7.
A new market paradigm: share of customer not market share (Marketingkonzept)
Planning Review
1995 : MAR-APR, VOL. 23:2, p. 14-18
 1995 Peppers, D.
Rogers, M.
8.
Do you want to keep customers forever? (Marketinginformationssystem)
Harvard Business Review
1995 : MAR-APR, VOL. 73:2, p. 103-114
 1995 Pine, B. J.
Peppers, D.
Rogers, M.
9.
Corporate strategy: the quest for parenting advantage
Harvard Business Review
1995 : MAR/APR, VOL. 73:2, p. 120-132
 1995 Campbell, A.
Goold, M.
Rogers, M.
10.
Do you want to keep your customers forever?
Harvard Business Review
1995 : MAR/APR, VOL. 73:2, p. 103-119
 1995 Pine, J.
II,
Peppers, D.
Rogers, M.
11.
Kundenmanagement: 1:1-Marketing.
Absatzwirtschaft
1994 : MAR, p. 42-48
 1994 Rogers, M.
Peppers, D.
12.
The answer is no: a national survey of advertising industry practitioners and their clients about whether they use subliminal advertising
Journal of Advertising Research
1994 : MAR-APR, VOL. 34:2, p. 36-45
 1994 Rogers, M.
Seiler, C.
13.
Kundenmanagement: 1:1-Marketing.
Absatzwirtschaft
1994 : VOL. 37:3, p. 42-43, 46, 48
 1994 Rogers, M.
Peppers, D.
14.
Merv Adelson A local kid makes good in Hollywood
Fortune
1987 : JAN.5, No.1, p.100
 1987 Rogers, M.
15.
Accounting developments in local government.
Management Accounting (London)
1984 : MAR, VOL. 62:3, p. 32-33
 1984 Rogers, M.
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