haku: @author Yavas, U. / yhteensä: 30
viitteet: 6-15 / 30
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6.
Consumer attitudes toward advertising in Turkey
Journal of International Selling and Sales Management
2003 : AUTUMN, VOL. 9:2, p. 73-82
 2003 Yavas, U.
7.
Attitudes of US doctors and dentists towards advertising: a comparative study
International Journal of Advertising
2001 : VOL. 20:3, p. 341-359
 2001 Yavas, U.
Riecken, G.
8.
An Assessment of Servqual in Germany
Journal of International Selling and Sales Management
2001 : VOL. 7:1, p. 15-24
 2001 Yavas, U.
Benkenstein, M.
9.
Front and back-stage strategies in service delivery in the hospitality industry: a conceptual framework
Marketing Intelligence and Planning
1995 : VOL. 13:11, p. 22-26
 1995 Yavas, U.
Yasin, M.
Wafa, M.
10.
Research note: Students as subjects in advertising and marketing research
International Marketing Review
1994 : VOL. 11:4, p. 35-43
 1994 Yavas, U.
11.
Global consumer segmentation versus local market orientation: empirical findings
Management International Review
1992 : 3RD QUARTER, VOL. 32:3, p.265-272
 1992 Yavas, U.
Verhage, B. J.
Green, R. T.
12.
Preparing executives for overseas assignments
Management Decision
1992 : VOL. 30:1, p. 54-58
 1992 Cavusgil, T.
Yavas, U.
Bykowicz, S.
13.
Purchasing efficacy in an Arabian Gulf Country.
International Journal of Physical Distribution and Materials Management
1989 : VOL. 19:4, p. 20-25
 1989 Yavas, U.
Lugmani, M.
Quraeshi, Z. A.
14.
Management know-how transfer in developing countries: efficacy of specialized training curves.
Management International Review
1989 : VOL. 29:3, p. 72-80
 1989 Yavas, U.
Cavusgil, S.T.
15.
Corporate strategy and public policy in Saudi Arabia.
Long Range Planning
1989 : AUG, VOL. 22:4, p. 79-88
 1989 Luqmani, M.
Yavas, U.
Quraeshi, Z. A.
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