haku: @freeterm Magazines / yhteensä: 9
viitteet: 6-9 / 9
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6.
Internet and magazine advertising: Integrated partnerships or not?
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 317-326
 2004 Kanso, A.M.
Nelson, R.A.
7.
Affinity-based media selection: Magazine selection for brand message absorption
Journal of Advertising Research
2002 : JUL/AUG, VOL. 42:4, p. 54-65
 2002 Kusumoto, K.
8.
The effects of magazine-induced psychological responses and thematic congruence on memory and attitude toward the ad in a real-life setting
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 25-40
 2002 Moorman, M.
Neijens, P. C.
Smit, E. G.
9.
The development, change, and transformation of rhetorical style in magazine advertisements 1954-1999
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 1-13
 2002 Phillips, B. J.
McQuarrie, E. F.
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