haku: @indexterm INTERNAL MARKETING / yhteensä: 72
viitteet: 6-15 / 72
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
6.
Broadening even more the internal marketing concept
European Journal of Marketing
2008 : NOV, VOL. 42: 11/12 p. 1246-1264
 2008 Vasconcelos, A. F.
7.
A conceptual framework for the implementation of enterprise information portals in large organizations
European journal of information systems
2006 : DEC, VOL. 15:6, p. 635-647
 2006 Scheepers, R.
8.
When customers disappoint : a model of relational internal marketing and customer complaints
Journal of the Academy of Marketing Science
2004 : VOL. 32:2, p. 112-126
 2004 Bell, S. J.
Menguc, B.
Stefani, S.
9.
Achieving a customer orientation using "people-power," the "5th P"
European Journal of Marketing
2003 : VOL 37:10, p. 1301-1313
 2003 Judd, V.
10.
Identifying the determinants of internal marketing orientation
European Journal of Marketing
2003 : VOL 37:9, p. 1205-1220
 2003 Naudé, P.
Desai, J.
Murphy, J.
11.
Internal service barometers : conceptualization and empirical results of a pilot study in Switzerland
European Journal of Marketing
2003 : VOL 37:9, p. 1187-1204
 2003 Bruhn, M.
12.
Internal Marketing in the UK Retail Banking Sector: Rhetoric or Reality?
Journal of Marketing Management
2003 : FEB, VOL. 19:1-2, p. 197-224
 2003 Papasolomou-Doukakis, I.
13.
Using Job Satisfaction and Pride as Internal-marketing Tools
Cornell Hotel and Restaurant Administration Quarterly
2002 : VOL. 43:2, p. 87-96
 2002 Arnett, D. B.
Laverie, D. A.
McLane, C.
14.
Internal marketing at Continental Airlines: convincing employees that management knows best
Marketing Letters
2002 : MAY, VOL. 13:2, p. 75-89
 2002 Prasad, A.
Steffes, E.
15.
Corporate citizenship as a marketing instrument: concepts, evidence and research directions
European Journal of Marketing
2001 : VOL. 35:3-4, p. 457-484
 2001 Maignan, I.
Ferrell, O. C.
« edellinen sivu | seuraava sivu »
SCIMA