haku: @indexterm marketing literature / yhteensä: 46
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6.
Cultural studies in the global marketing literature: current state and future directions
Journal of international marketing and marketing research
2004 : OCT, VOL. 29:3, p. 111-130
 2004 Nakata, C.
Pokay, Y.H.
7.
An organizational communication-based model of individual customer orientation of nonmarketing members of a firm
Journal of Strategic Marketing
2004 : VOL 12:1, p. 29-56
 2004 Goebel, D. J.
Marshall, G. W.
Locander, W. B.
8.
Framing Portugal: representational dynamics
Annals of Tourism Research
2004 : JAN, VOL. 31:1, p. 122-138
 2004 Santos, C. A.
9.
'We Are All Customers Now . . .' Rhetorical Strategy and Ideological Control in Marketing Management Texts
Journal of Management Studies
2003 : JUL, VOL. 40:5, p. 1325-1352
 2003 Hackley, C.
10.
Marketing Journals and the Research Assessment Exercise
Journal of Marketing Management
2003 : FEB, VOL. 19:1-2, p. 5-24
 2003 Easton, G.
Easton, D. M.
11.
Consumer evaluations of extensions and their affects on the core brand: key issues and research propositions
European Journal of Marketing
2002 : VOL. 36:11-12, p. 1415-1438
 2002 Grime, I.
Diamantopoulos, A.
Smith, G.
12.
Editorial: The Marketing / Entrepreneurship Interface
Journal of Marketing Management
2002 : APR, VOL. 18:3-4, p. 337-340
 2002 Collinson, E.
13.
Research on ending exchange relationships: a categorization, assessment and outlook
Marketing Theory
2002 : JUN, VOL. 2:2, p. 165-188
 2002 Tähtinen, Jaana
Halinen, Aino
14.
Dynamic texts and tourist gaze: death, bones and buffalo.
Annals of Tourism Research
1999 : 2000
 1999 McGregor, A.
15.
Regeln für die Allokation eines Marketing-Budgets auf Produkte oder Marktsegmente
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1998 : VOL. 50:3, p. 211-235
 1998 Albers, S.
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