haku: @indexterm mobile phones / yhteensä: 48
viitteet: 6-15 / 48
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6.
Branding of post-purchase ancillary products and services. An application in the mobile communications industry
European Journal of Marketing
2010 : VOL. 44:5, p. 547-566
 2010 Baker, W. E.
Sciglimpaglia, D.
Saghafi, M.
7.
Judging the quality of customer segments: Segmentation effectiveness
Journal of Strategic Marketing
2010 : APR, VOL. 18:2, p. 113-131
 2010 Dibb, S.
Simkin, L.
8.
Mobile call termination
Economic Journal
2009 : JUN, VOL. 119:538, p. 270-307
 2009 Armstrong, M.
Wright, J.
9.
Are consumers what they consume? - Linking lifestyle segmentation to product attributes: An exploratory study of the Chinese mobile phone market
Journal of Marketing Management
2009 : APR, VOL. 25:3-4, p. 295-314
 2009 Zhu, H. (et al.)
10.
An empirical study of consumers' acceptance of wireless advertising (A case study of Iranian mobile device users)
Journal of international marketing and marketing research
2008 : OCT, VOL. 33:3, p. 115-130
 2008 Sanayei, A.
Mirzaei, A.
11.
Economic satisfaction and relationship commitment in channels: The moderating role of environmental uncertainty, collaborative communication and coordination strategy
European Journal of Marketing
2008 : VOL. 42:1/2 p. 178-195
 2008 Sahadev, S.
12.
Morphology analysis for technology roadmapping: application of text mining
R & D Management
2008 : JAN, VOL. 38:1, p. 51-68
 2008 Yoon, B.
Phaal, R.
Probert, D.
13.
Mobile communications: A study of factors influencing consumer use of m-services
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 302-312
 2007 Mort, G.S.
Drennan, J.
14.
Assessing mobile-based online surveys
International Journal of Market Research
2007 : VOL. 49:5, p. 651-675
 2007 Okazaki, S.
15.
Insights on mobile advertising, promotion, and research
Journal of Advertising Research
2007 : MAR, VOL. 47:1, p. 28-37
 2007 Ferris, M.
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