haku: @indexterm advertising / yhteensä: 1883
viitteet: 60-69 / 1883
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 otsikkovuositekijä
60.
Self-concept, emotions and consumer coping: smoking across Europe
European Journal of Marketing
2010 : VOL 44:7/8, p. 1101-1120
 2010 Hamilton, K.
Hassan, L.
61.
Organisational channel discrepancies between CVBs and meeting planners in the USA
International Journal of Tourism Research
2010 : MAR/APR, VOL. 12:2, p. 103-115
 2010 Kim, D-Y.
Lehto, X.Y.
Kline, S.F.
62.
Leading creative people: lessons from advertising guru Jacques Seguela
European Management Journal
2010 : AUG, VOL. 28:4, p. 278-284
 2010 Haag, C.
Coget, J-F.
63.
Perceived intrusiveness in digital advertising: strategic marketing implications
Journal of Strategic Marketing
2010 : JUN, VOL. 18:3, p. 239-256
 2010 Truong, Y.
Simmons, G.
64.
Assigning television commercial videotapes to time slots under alternative message spacing policies
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 431-450
 2010 Brusco, M.J.
Singh, R.
65.
Editorial: Measuring return on investment from advertising: 'holy grail' or necessary tool?
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 345-348
 2010 Taylor, C.R.
66.
Marketplace footprints: connecting marketing communication and corporate brands
European Journal of Marketing
2010 : VOL. 44:5, p. 591-609
 2010 Spotts, H. E.
Weinberger, M. G.
67.
Negotiating subcultural authenticity through interpretation of mainstream advertising
International Journal of Advertising
2010 : VOL. 29:2, p. 303-326
 2010 Mikkonen, I.
68.
How media factors affect audience responses to brand placement
International Journal of Advertising
2010 : VOL. 29:2, p. 279-301
 2010 Reijmersdal, E. van
Smit, E.
Neijens, P.
69.
Exporting America, Usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
International Journal of Advertising
2010 : VOL. 29:2, p.245-278
 2010 Lwin, M.O.
Stanaland, A.J.S.
Williams, J.D.
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