haku: @indexterm Brands / yhteensä: 1643
viitteet: 601-610 / 1643
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 otsikkovuositekijä
601.
Partitioned pricing in advertising: Effects on brand and retailer attitudes
Marketing Letters
2002 : FEB, VOL. 13:1, p. 27-40
 2002 Lee, Y.H.
Han, C.Y.
602.
The French market for pet food & pet care products
Market Research Europe
2002 : MAY, VOL. 34, p. 85-128
 2002
603.
The Italian market for spirits
Market Research Europe
2002 : MAY, VOL. 34, p. 53-84
 2002
604.
The Dutch market for hot drinks
Market Research Europe
2002 : MAY, VOL. 34, p. 35-51
 2002
605.
Bakery products in Western Europe
Market Research Europe
2002 : MAY, VOL. 34, p. 1-34
 2002
606.
The effects of price on brand extension evaluations: The moderating role of extension similarity
Journal of the Academy of Marketing Science
2002 : SPRING, VOL 30:2, p. 131-140
 2002 Taylor, V.A.
Bearden, W.O.
607.
Wenn die Wertschöpfung weiter sinkt, stirbt die Marke!
Zeitschrift für Betriebswirtschaft
2002 : VOL. 72, Ergänzungsheft 1, p. 35-56
 2002 Michael, B. M.
608.
On intrabrand and interbrand competition: the strategic role of fees and royalties
European Economic Review
2002 : JAN, VOL. 46:1, p. 189-200
 2002 Saggi, K.
Vettas, N.
609.
Building CRM Strategies: Branding and Your CRM Strategy
Marketing Management
2001 : JUL-AUG, VOL. 10:2, p. 6-7
 2001 Crosby, L. A.
Johnson, S. L.
610.
Why the Sock Puppet Got Sacked
Marketing Management
2001 : JUL-AUG, VOL. 10:2, p. 34-39
 2001 Schultz, H. F.
Shultz, D. E.
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