haku: @indexterm RELATIONSHIP MARKETING / yhteensä: 249
viitteet: 62-71 / 249
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62.
Reflection on contemporary issues in relationship marketing: evidence from a longitudinal case study in the building materials
Journal of Marketing Management
2006 : DEC, VOL. 22:1-2, p. 111-133
 2006 O'Driscoll, A.
63.
The impact of dependence on the assessment of customer lifetime value in buyer-seller relationships
Journal of Marketing Management
2006 : FEB, VOL. 22:1-2, p. 89-109
 2006 Roemer, E.
64.
Impact of relationship marketing tactics (RMTs) on switchers and stayers in a competitive service industry
Journal of Marketing Management
2006 : FEB, VOL. 22:1-2, p. 25-59
 2006 Peng, L.Y.
Wang, Q.
65.
Developing a model of tolerance in client--agency relationships in advertising
International Journal of Advertising
2006 : VOL. 25:3, p. 381-407
 2006 Davies, M.A.P.
Palihawadana, D.
66.
Mapping the re-engagement of CRM with relationship marketing
European Journal of Marketing
2006 : VOL. 40:5/6, p.572-589
 2006 Mitussis, D.
67.
Finding influence: examining the role of influence in public relations practice
Journal of communication management
2006 : VOL 10:3, p. 235-249
 2006 Reber, B. H.
Berger, B. K.
68.
Customer relationship typologies and the nature of loyalty in Irish retail financial services
Journal of Marketing Management
2006 : APR, Vol. 22:3-4, p. 267-293
 2006 O´Loughlin, D.
Szmigin, I.
69.
The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market
European Journal of Marketing
2005 : VOL. 39:7/8, p. 910-925
 2005 Aydin, S.
Özer, G.
70.
A stakeholder approach to relationship marketing strategy: the development and use of the "six markets" model
European Journal of Marketing
2005 : VOL. 39:7/8, p. 855-871
 2005 Payne, A.
Ballantyne, D.
Christopher, M.
71.
Relationship commitment and ethical consumer behavior in a retail setting: the case of receiving too much change at the checkout
Journal of Business Ethics
2005 : FEB II, VOL 56:4, p. 335-353
 2005 Steenhaut, S.
Kenhove, P. van
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