haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 62-71 / 556
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62.
Share of voice/share of market and long-term advertising effects
International Journal of Advertising
2005 : VOL. 24:3, p. 297-320
 2005 Hansen, F. (et al.)
63.
Building a new future for marketers and agencies
Admap
2005 : VOL. 40:1, p. 47-49
 2005 McCarron, S.
64.
How marketers can use celebrities to sell more effectively
Journal of Consumer Behaviour
2005 : MAR, VOL. 4:3, p. 201-214
 2005 Pringle, H.
Binet, L.
65.
Why newspaper ads are effective
Admap
2004 : JUN, VOL. 39:6 (451), p. 47-49
 2004 Randrup, R.
66.
Content analysis in cross-cultural advertising research: insightful or superficial?
International Journal of Advertising
2004 : VOL. 23:4, p. 507-521
 2004 Lerman, D.
Callow, M.
67.
Sympathy and Empathy: Emotional Responses to Advertising Dramas
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 566-570
 2003 Escalas, J. E.
Stern, B. B.
68.
The Influence of Level of Processing on Advertising Repetition Effects
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 371-382
 2003 Nordhielm, C. L.
69.
A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p. 138-149
 2003 Janiszewski, C.
Noel, H.
Sawyer, A. G.
70.
A Look at the Effects of Sponsored Content and Banner Advertising
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 17-32
 2003 Becker-Olsen, K. L.
71.
Associations between Message Features and Subjective Evaluations of the Sensation Value of Antidrug Public Service Announcements
Journal of Communication
2003 : SEP, VOL. 53:3, p. 512-526
 2003 Morgan, S. E.
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