haku: @journal_id 1742 / yhteensä: 80
viitteet: 62-71 / 80
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 otsikkovuositekijä
62.
Brand familiarity and invoice price effects on consumer evaluations: The moderating role of skepticism toward advertising
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 1-15
 2002 Hardesty, D.M.
Carlson, J.P.
Bearden, W.O.
63.
Advertising agency philosophies and employee risk taking
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 77-91
 2001 West, D.
Ford, J.
64.
Time pressure and information in sales promotion strategy: conceptual framework and content analysis
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 67-76
 2001 Spears, N.
65.
Consumer responses to tropes in print advertising
Journal of Advertising
2001 : SPRING, VOL. 30:1, p.55-65
 2001 Toncar, M.
Munch, J.
66.
Effective consumer protection or benign neglect? A model of television infomercial clearance
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 41-54
 2001 LeBlanc Wicks, J.
Abernethy, A.M.
67.
Response latency verification of consumption constellations: implications for advertising strategy
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 29-39
 2001 Lowrey, T.M. (et al.)
68.
The effects of sexual social marketing appeals on cognitive processing and persuasion
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 13-27
 2001 Reichert, T.
Heckler, S.E.
Jackson, S.
69.
Is beauty best? Highly versus normally attractive models in advertising
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 1-12
 2001 Bower, A.B.
Landreth, S.
70.
Exploring managers' perceptions of the impact of sponsorship on brand equity
Journal of Advertising
2001 : SUMMER, VOL. 30:2, p. 41-51
 2001 Cornwell, T.B.
Roy, D.P.
Steinard, E.A. II
71.
The role of myth in creative advertising design: theory, process and outcome
Journal of Advertising
2001 : SUMMER, VOL. 30:2, p. 1-25
 2001 Johar, G.V.
Holbrook, M.B.
Stern, B.B.
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