haku: @indexterm Brands / yhteensä: 1643
viitteet: 64-73 / 1643
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 otsikkovuositekijä
64.
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
European Journal of Marketing
2010 : VOL 44:11/12, p. 1763-1786
 2010 Fuchs, C.
Diamantopoulos, A.
65.
International strategies of emerging market firms
European Journal of Marketing
2010 : VOL 44:9/10, p. 1411-1436
 2010 Erdogmus, I. E.
Bodur, M.
Yilmaz, C.
66.
Consumer evaluation of technology-based vertical brand extension
European Journal of Marketing
2010 : VOL 44:9/10, p. 1366-1383
 2010 He, H.
Li, Y.
67.
Branding places: applying brand personality concept to cities
European Journal of Marketing
2010 : VOL 44:9/10, p. 1286-1304
 2010 Kaplan, M. D. (et al.)
68.
Managing i-branding to create brand equity
European Journal of Marketing
2010 : VOL 44:9/10, p. 1260-1285
 2010 Simmons, G.
Thomas, B.
Truong, Y.
69.
Consumer responses to brand extensions: a comprehensive model
European Journal of Marketing
2010 : VOL 44:7/8, p. 1182-1205
 2010 Martínez, E.
Pina, J. M.
70.
Countering negative country-of-origin effects: the role of evaluation mode
European Journal of Marketing
2010 : VOL 44:7/8, p. 1055-1076
 2010 Chu, P-Y. (et al.)
71.
SME brand building and management: an exploratory study
European Journal of Marketing
2010 : VOL 44:7/8, p. 1037-1054
 2010 Spence, M.
Hamzaoui Essoussi, L.
72.
Building and measuring employee-based brand equity
European Journal of Marketing
2010 : VOL. 44:7/8, p. 938-971
 2010 King, C.
Grace, D.
73.
A neurocognitive approach to brand memory
Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1295-1318
 2010 Ratnayake, N.
Broderick, A.J.
Mitchell, R.L.C.
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