haku: @indexterm corporate image / yhteensä: 407
viitteet: 64-73 / 407
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64.
Bringing the corporation into corporate branding
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1041-1064
 2003 Hatch, M. J.
Schultz, M.
65.
Core value-based corporate brand building
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1017-1040
 2003 Urde, M.
66.
The six conventions of corporate branding
European Journal of Marketing
2003 : VOL. 37:7-8, p. 998-1016
 2003 Knox, S.
Bickerton, D.
67.
Commentary: corporate brands: What are they? What of them?
European Journal of Marketing
2003 : VOL. 37:7-8, p. 972-997
 2003 Balmer, J. M. T.
Gray, E. R.
68.
Development and validation of a brand trust scale
International Journal of Market Research
2003 : VOL. 45:1, p. 35-53
 2003 Delgado-Ballester, E.
Munuera-Aleman, J. L.
Yagüe-Guillen, M. J.
69.
Evaluative and descriptive response patterns to negative image attributes
International Journal of Market Research
2003 : VOL. 45:1, p. 21-34
 2003 Winchester, M. K.
Romaniuk, J.
70.
Lessons for employers from Fortune's "100 best"
Business Horizons
2003 : MAR/APR, VOL. 46:2, p. 77-84
 2003 Joyce, K.E.
71.
HBR case study: A consultant's comeuppance
Harvard Business Review
2003 : FEB, VOL. 81:2, p. 26-31, 32-35
 2003 Buday, R.
72.
The dynamics of organizational identity
Human Relations
2002 : AUG, VOL. 55:8, p. 989-1018
 2002 Hatch, M. J.
Schultz, M.
73.
Antecedents and outcomes of new product development speed: an interdisciplinary conceptual framework
Industrial Marketing Management
2002 : JUL, VOL. 31:4, p. 317-328
 2002 Menon, A.
Chowdhury, J.
Lukas, B. A.
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