haku: @journal_id 1668 / yhteensä: 273
viitteet: 64-73 / 273
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 otsikkovuositekijä
64.
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
International Journal of Advertising
2009 : VOL. 28:2, p. 287-312
 2009 McQuarrie, E.F.
Mick, D.G.
65.
Non-student consumer attitudes towards product placement
International Journal of Advertising
2009 : VOL. 28:2, p. 257-285
 2009 Sung, Y.
Gregorio, F. de
Jung, J-H.
66.
Viewer as media decision-maker. Digital video recorders and household media consumption
International Journal of Advertising
2009 : VOL. 28:2, p. 231-255
 2009 Smith, S.M.
Krugman, D.M.
67.
The importance of product involvement for predicting advertising effectiveness among young people
International Journal of Advertising
2009 : VOL. 28:2, p. 203-229
 2009 Te'eni-Harari, T.
Lehman-Wilzig, S.N.
Lampert, S.I.
68.
Editorial. Advertising in East Asia
International Journal of Advertising
2009 : VOL. 28:1, p. 5-7
 2009 Taylor, C.R. (ed.)
69.
Internet advertising strategy of multinationals in China
International Journal of Advertising
2009 : VOL. 28:1, p. 125-146
 2009 Li, H.
Li, A.
Zhao, S.
70.
Determinants of visual forms used in print advertising. A cross-cultural comparison
International Journal of Advertising
2009 : VOL. 28:1, p. 13-47
 2009 Bu, K.
Kim, D.
Lee, S-y.
71.
The Tri-mediation model of persuasion. A case for negative political advertising?
International Journal of Advertising
2008 : VOL. 27:5, p. 853-883
 2008 Coulter, K.S.
72.
Communicating brands playfully. Effects of in-game advertising for familiar and unfamiliar brands
International Journal of Advertising
2008 : VOL. 27:5, p. 827-851
 2008 Mau, G.
Silberer, G.
Constien, C.
73.
Evolution in the usage of localised appeals in Japanese and American print advertising
International Journal of Advertising
2008 : VOL. 27:5, p. 771-798
 2008 Okazaki, S.
Mueller, B.
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