haku: @indexterm MARKETING THEORY / yhteensä: 244
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65.
How important is Marketing in China Today to Sino-foreign Joint Ventures?
European Management Journal
1999 : VOL. 17:5, p. 546-554
 1999 Liu, H.
Pak, K.
66.
Business research as an educational problem solving heuristic- the case of Porter's diamond.
European Journal of Marketing
1999 : VOL. 33:7/8, p. 736-745
 1999 O'Connell, L.
Clancy, P.
67.
The behavioural perspective model: Consensibility and consensuality.
European Journal of Marketing
1999 : VOL. 33:5/6, p. 570-596
 1999 Foxall, G. R.
68.
The changing nature of theory and practice in marketing: on the value of synchrony
Journal of Marketing Management
1998 : APR, VOL. 14:5, p. 391-416
 1998 O'Driscoll, A.
Murray, J.A.
69.
Evolving "New Marketing" philosophies by merging existing concepts: application of process within small high-technology firms
Journal of Marketing Management
1998 : APR, VOL. 14:4, p. 273-291
 1998 Chaston, I.
70.
The impact of lean thinking and lean enterprise on marketing: threat or synergy?
Journal of Marketing Management
1997 : OCT, VOL. 13:7, p. 679-693
 1997 Piercy, N.F.
Morgan, N.A.
71.
The impact of lean thinking and the lean enterprise on marketing: threat or synergy?
Journal of Marketing Management
1997 : AUG, VOL. 13:6, p. 679-693
 1997 Piercy, N.F.
Morgan, N.A.
72.
Markets of a single customer: Exploiting conceptual developments in market segmentation
European Journal of Marketing
1997 : VOL. 31:11-12, p. 873-895
 1997 Kara, A.
Kaynak, E.
73.
Temerarious directions for marketing
European Journal of Marketing
1997 : Vol. 31:9/10, p. 677-705
 1997 O'Saughnessy, J.
74.
Advances in Industrial Marketing Theory and Research from the Journal of Business and Industrial Marketing
Journal of Business Research
1997 : MAR, VOL. 38:3, p 199-209
 1997 Johnston, W. J.
Lewin, J. E.
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