haku: @indexterm advertising expenditure / yhteensä: 112
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65.
Heavy hints for heavy ups.
Journal of Advertising Research
1985 : AUG-SEP, VOL. 25:4 SUPPL. , p. 3-6
 1985 Crimmins, J.
66.
Computer advertising, 1985 : The $2.1 billion prize : Computer advertising is on the upswing, reflecting some fundamental trends in the industry.
Datamation
1985 : JUL 1, VOL. 31:13, p. 147-148, 150, 152
 1985 Sigel, E.
67.
The fat-cat effect, the puppy-dog ploy, and the lean and hungry look.
American Economic Review
1984 : MAY, VOL. 74:2, p. 361-366
 1984 Fudenberg, D.
Tirole, J.
68.
Media and advertising.
Market Research Europe
1984 : SEP, VOL. 16:5, p. 19-35
 1984
69.
A transnational study of advertising-to-sales ratios.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 58-63
 1984 Zif, J.
Young, R. F.
Fenwick, I.
70.
Overcontrol in advertising experiments.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 37-42
 1984 Farris, P. W.
Reibstein, D. J.
71.
Die Unternehmung im Beratergeflecht
Unternehmung
1984 : MAY, VOL. 38:2, p. 163-168
 1984 Bullinger, D.
72.
Marches publicitaires francais 1983-1984.
Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 77-86
 1984
73.
Measuring the sales effectiveness of advertising : the role of ADLAB in the UK.
Journal of the Market Research Society
1984 : JAN, VOL. 26:1, p. 29-49
 1984 Corkindale, D.
74.
Optimal long-run equilibrium advertising level for the Blattberg-Jeuland model.
Management Science
1983 : DEC, VOL. 29:12, p. 1436-1443
 1983 Sethi, S. P.
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