haku: @journal_id 1742 / yhteensä: 80
viitteet: 65-74 / 80
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
65.
Consumer responses to tropes in print advertising
Journal of Advertising
2001 : SPRING, VOL. 30:1, p.55-65
 2001 Toncar, M.
Munch, J.
66.
Effective consumer protection or benign neglect? A model of television infomercial clearance
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 41-54
 2001 LeBlanc Wicks, J.
Abernethy, A.M.
67.
Response latency verification of consumption constellations: implications for advertising strategy
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 29-39
 2001 Lowrey, T.M. (et al.)
68.
The effects of sexual social marketing appeals on cognitive processing and persuasion
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 13-27
 2001 Reichert, T.
Heckler, S.E.
Jackson, S.
69.
Is beauty best? Highly versus normally attractive models in advertising
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 1-12
 2001 Bower, A.B.
Landreth, S.
70.
Exploring managers' perceptions of the impact of sponsorship on brand equity
Journal of Advertising
2001 : SUMMER, VOL. 30:2, p. 41-51
 2001 Cornwell, T.B.
Roy, D.P.
Steinard, E.A. II
71.
The role of myth in creative advertising design: theory, process and outcome
Journal of Advertising
2001 : SUMMER, VOL. 30:2, p. 1-25
 2001 Johar, G.V.
Holbrook, M.B.
Stern, B.B.
72.
Legal considerations when using parodies in advertising
Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 87-96
 2000 Johnson, M.
Spilger, U.
73.
A comparative analysis of three communication formats: advertising, infomercial and direct experience
Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 59-68
 2000 Singh, M.
Balasubramanian, S.K.
Chakraborty, G.
74.
Product placements in movies: a cross-cultural analysis of Austrian, French and American consumer's attitudes toward this emerging, international promotional medium
Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 41-58
 2000 Gould, S.J.
Gupta, P.B.
Grabner-Kräuter, S.
« edellinen sivu | seuraava sivu »
SCIMA