haku: @indexterm SEGMENTATION / yhteensä: 227
viitteet: 66-75 / 227
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 otsikkovuositekijä
66.
Segmenting the burger market
Admap
2004 : VOL. 39:3, p. 15-17
 2004 Kotronis, D.
Lieberman, M.
67.
How to understand consumers
Admap
2004 : VOL. 39:9, p. 59
 2004
68.
A cross-validity comparison of rating-based and choice-based conjoint analysis models
International Journal of Research in Marketing
2004 : VOL. 21:3, p. 299-312
 2004 Moore, W.L.
69.
Country and consumer segmentation: multi-level latent class analysis of financial product ownership
International Journal of Research in Marketing
2004 : VOL. 21:4, p.323-340
 2004 Bijmolt, T.H.A.
Paas, L.J.
Vermunt, J.K.
70.
Geographic price discrimination as a retail strategy - Role of the geodemographic market profile
International Journal of Market Research
2004 : VOL. 46:4, p. 443-464
 2004 González-Benito, Ó.
González-Benito, J.
71.
The consequences of unmet needs: the evolving role of motivation in consumer research
Journal of Consumer Behaviour
2004 : JUN, VOL. 3:4, p. 375-387
 2004 Pincus, J.
72.
The consequences of unmet needs: the evolving role of motivation in consumer research
Journal of Consumer Behaviour
2004 : JUN, VOL. 3:4, p. 375-387
 2004 Pincus, J.
73.
Creating cluster-specific purcahse profiles from point-of-sale scanner data and geodemographic clusters: improving category management at a major US grocery chain
Journal of Consumer Behaviour
2004 : DEC, VOL. 4:2, p. 97-117
 2004 Duchessi, P.
Schaninger, C.M.
Nowak, T.
74.
Preference-based segmentation: a study of meal preference among Norwegian teenagers
Journal of Consumer Behaviour
2004 : MAR, VOL. 3:3, p. 235-250
 2004 Honkanen, P.
Olsen, S.O.
Myrland, O.
75.
Emotions in segmentation : an empirical study
Annals of Tourism Research
2004 : VOL. 31:3, p. 682-696
 2004 Bigné, J. E.
Andreu, L.
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