haku: @indexterm Brands / yhteensä: 1643
viitteet: 68-77 / 1643
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
68.
Managing i-branding to create brand equity
European Journal of Marketing
2010 : VOL 44:9/10, p. 1260-1285
 2010 Simmons, G.
Thomas, B.
Truong, Y.
69.
Consumer responses to brand extensions: a comprehensive model
European Journal of Marketing
2010 : VOL 44:7/8, p. 1182-1205
 2010 Martínez, E.
Pina, J. M.
70.
Countering negative country-of-origin effects: the role of evaluation mode
European Journal of Marketing
2010 : VOL 44:7/8, p. 1055-1076
 2010 Chu, P-Y. (et al.)
71.
SME brand building and management: an exploratory study
European Journal of Marketing
2010 : VOL 44:7/8, p. 1037-1054
 2010 Spence, M.
Hamzaoui Essoussi, L.
72.
Building and measuring employee-based brand equity
European Journal of Marketing
2010 : VOL. 44:7/8, p. 938-971
 2010 King, C.
Grace, D.
73.
A neurocognitive approach to brand memory
Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1295-1318
 2010 Ratnayake, N.
Broderick, A.J.
Mitchell, R.L.C.
74.
Brand salience for fast-moving consumer goods: An empirically based model
Journal of Marketing Management
2010 : DEC, VOL. 26:13-14, p. 1218-1238
 2010 Vieceli, J.
Shaw, R.N.
75.
Corporate brand identification and corporate brand management: How top business schools do it
Journal of General Management
2010 : SUMMER, VOL. 35:4, p. 77-102
 2010 Balmer, J.M.T.
Liao, M-N.
Wang, W-Y.
76.
A relational insight of brand personification in business-to-business markets
Journal of General Management
2010 : SUMMER, VOL. 35:4, p. 65-76
 2010 Gupta, S.
Melewar, T.C.
Bourlakis, M.
77.
Creating 'value' beyond the point of production: branding, financialization and market capitalization
Organization
2010 : SEP, VOL. 17:5, p. 517-542
 2010 Willmott, H.
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