haku: @indexterm Media selection / yhteensä: 118
viitteet: 69-78 / 118
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69.
Private Programmanbieter im Wettbewerb
Markenartikel
1992 : FEB, VOL. 54:2, p. 61-64
 1992 Kofler, G.
70.
Sponsorship and the drinks industry in the 1990s
European Journal of Marketing
1991 : VOL. 25:11, p.39-56
 1991 Meerabeau, E.
Gillett, R.
Kennedy, M.
71.
Sponsorship: the research contribution.
European Journal of Marketing
1991 : VOL. 25:11, p. 22-30
 1991 Parker, K.
72.
Entwicklungstendenzen im TV-Werbemarkt Alternativen auf Pruefstand
Markenartikel
1991 : JAN, VOL. 52:1, p.2-6
 1991 Schrape, K.
73.
EXTRA: An expert system for multicriteria decision making.
European Journal of Operational Research
1991 : MAY 27, VOL. 52:2, p. 224-234
 1991 Pasche, C.
74.
Le marketing direct a l'heure de la strategie = Direct marketing in the age of strategy
Revue Francaise du Marketing
1990 : /1, 126, p. 15-22
 1990 Dubois, P-L.
75.
Informational sources and media usage: A comparison between Asian and Hispanic subcultures.
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 45-52
 1990 Delenger, N.
Neelankavil, J. N.
76.
A technique for increasing the reliability of syndicated product - media research
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 31-37
 1990 Cannon, H. M.
Williams, D. L.
Akaah, I. P.
77.
Performance analysis of advertising in competing media vehicles
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 53-66
 1990 Woodside, A.G.
Soni, P.K.
78.
Performance Analysis of Advertising in Competing Media Vehicles
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.53-66
 1990 Woodside, A.
Soni, P.
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