haku: @indexterm advertising expenditure / yhteensä: 112
viitteet: 69-78 / 112
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69.
A transnational study of advertising-to-sales ratios.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 58-63
 1984 Zif, J.
Young, R. F.
Fenwick, I.
70.
Overcontrol in advertising experiments.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 37-42
 1984 Farris, P. W.
Reibstein, D. J.
71.
Die Unternehmung im Beratergeflecht
Unternehmung
1984 : MAY, VOL. 38:2, p. 163-168
 1984 Bullinger, D.
72.
Marches publicitaires francais 1983-1984.
Revue Francaise du Marketing
1984 : MAR-APR, 98, p. 77-86
 1984
73.
Measuring the sales effectiveness of advertising : the role of ADLAB in the UK.
Journal of the Market Research Society
1984 : JAN, VOL. 26:1, p. 29-49
 1984 Corkindale, D.
74.
Optimal long-run equilibrium advertising level for the Blattberg-Jeuland model.
Management Science
1983 : DEC, VOL. 29:12, p. 1436-1443
 1983 Sethi, S. P.
75.
How media skills make ads go further.
Management Today
1983 : AUG, p. 21, 24
 1983 Perriss, J.
Kenny, A.
76.
A quantitative assessment of Greek advertising efficiency.
European Research
1983 : JUL, VOL. 11:3, p. 105-109
 1983 Kioulafas, K. E.
77.
The advertising capital controversy.
Journal of Business
1983 : JUL, VOL. 56:3, p. 349-364
 1983 Ayanian, R.
78.
Optimal advertising with stochastic demand.
Management Science
1983 : JAN, VOL. 29:1, p. 106-117
 1983 Monahan, G. E.
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