haku: @journal_id 1742 / yhteensä: 80
viitteet: 69-78 / 80
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 otsikkovuositekijä
69.
Is beauty best? Highly versus normally attractive models in advertising
Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 1-12
 2001 Bower, A.B.
Landreth, S.
70.
Exploring managers' perceptions of the impact of sponsorship on brand equity
Journal of Advertising
2001 : SUMMER, VOL. 30:2, p. 41-51
 2001 Cornwell, T.B.
Roy, D.P.
Steinard, E.A. II
71.
The role of myth in creative advertising design: theory, process and outcome
Journal of Advertising
2001 : SUMMER, VOL. 30:2, p. 1-25
 2001 Johar, G.V.
Holbrook, M.B.
Stern, B.B.
72.
Legal considerations when using parodies in advertising
Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 87-96
 2000 Johnson, M.
Spilger, U.
73.
A comparative analysis of three communication formats: advertising, infomercial and direct experience
Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 59-68
 2000 Singh, M.
Balasubramanian, S.K.
Chakraborty, G.
74.
Product placements in movies: a cross-cultural analysis of Austrian, French and American consumer's attitudes toward this emerging, international promotional medium
Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 41-58
 2000 Gould, S.J.
Gupta, P.B.
Grabner-Kräuter, S.
75.
Negative comparative advertising: evidence favoring fine-tuning
Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 25-40
 2000 Sorescu, A.B.
Gelb, B.D.
76.
The influence of social alliances with sports teams on intentions to purchase corporate sponsor's products
Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 13-24
 2000 Madrigal, R.
77.
A content analysis of magazine advertisements from the United States and the Arab world
Journal of Advertising
2000 : FALL, VOL. 29:3, p. 69-82
 2000 Al-Olayan, F.S.
Karande, K.
78.
The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands
Journal of Advertising
2000 : FALL, VOL. 29:3, p. 43-54
 2000 Goldsmith, R.E.
Lafferty, B.A.
Newell, S.J.
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